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Nike – Colin Kaepernick

ellauri102.html on line 507: The Problem: After Kaepernick refused to stand for the national anthem, many viewers became angry at him and viewed him as anti-American. The fact that Nike was using him in their ads made many people believe Nike was also anti-American. This sparked a lot of controversies online with many social media users posting pictures of themselves destroying Nike products, along with the hashtag #JustBurnIt.
ellauri102.html on line 509: However, despite the online backlash over the campaign and casting of Kaepernick, Nike reportedly made over $6 billion in sales and saw online sales grow by 31%.
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