ellauri100.html on line 555: The study you just completed is an Implicit Association Test (IAT) that compares the strength of automatic mental associations. In this version of the IAT, we investigated positive and negative associations with the categories of “African Americans” and “European Americans”.
ellauri100.html on line 557: The idea behind the IAT is that concepts with very closely related (vs. unrelated) mental representations are more easily and quickly responded to as a single unit. For example, if “European American” and “good” are strongly associated in one’s mind, it should be relatively easy to respond quickly to this pairing by pressing the “E” or “I” key. If “European American” and “good” are NOT strongly associated, it should be more difficult to respond quickly to this pairing. By comparing reaction times on this test, the IAT gives a relative measure of how strongly associated the two categories (European Americans, African Americans) are to mental representations of “good” and “bad”. Each participant receives a single score, and your score appears below.
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